🏆 The Webby Awards Honoree | Anthem Awards Silver Winner | Shorty Awards Finalist 🏆

Everyday routines can become harder when distractions pile up. Samsung SmartThings and the Possibilities Clinic created an experience exploring how connected home routines could support daily life with ADHD. My role was to turn clinical insights into clear, accessible messaging for CRM and social. 

Creative team: Kari King, Connie Giugni, Ryan Markham, Alana Ratcliff, and Laura Sadler.

Campaign Video

The campaign video establishes the importance of neuro-inclusivity in technology, positioning Samsung as a thought leader.

Interactive Website

For the Back-to-school extension of this campaign, we launched an interactive website that gave helpful tips, product recommendations, and a study playlist to students with ADHD. 

Socials

A sequence of Instagram polls invited viewers to reflect on familiar moments in their morning routines. The stories then introduced SmartThings features in the context of those experiences.

Emails

On the email, readers could toggle between Focus Mode Off and Focus Mode On to see the difference SmartThings routines can make at home. 

Samsung Odyssey Gaming Monitors Launch 2025

To generate excitement for the launch of the 2025 Odyssey Gaming Monitors, we crafted a hyper-personalized, two-part email campaign for Samsung’s gaming audience. First, we surveyed gamers on their primary monitor needs; next, we delivered tailored product introductions revealing how the new Odyssey was custom-built for their specific play style. The result? A hyped-up gaming community and launch buzz built on genuine relevance.

Copy & Concepts for One-off Conversion-Focused Samsung Emails