Saje Natural Wellness - Spec idea* The Mistique Experience Pop-Up

Overview: To celebrate three of its best-selling Diffuser Blends, Saje will host an immersive pop-up titled "The Mistique Experience." Attendees will enter a series of mystery rooms, each curated to emulate the unique atmosphere created by a specific scent. Guests will be invited to guess the featured Diffuser Blend in each room for a chance to win exclusive discounts on their purchase.

Diffuser Blends of Choice:

  1. Eternal Fir
  2. Velvet Earl Grey
  3. Goddess

*The pop-up mockup is AI-assisted to for visualization purposes only.

Experience: Rather than simply going into each room, smelling and guessing, participants will engage in a multi-sensory contest. Each room will be thoughtfully curated with intentional decor and interactivity. In each room, they will experience, interact, and play a guessing game, guided by poetic cue cards. It’ll be a multiple-choice guessing game. 

Aesthetics:

Velvet Earl Grey – English Tea Room
Interactivity: Guests will sip tea while relaxing in an English tea room setting. 

Eternal Fir – Green Forest Room
Interactivity: Guests will create wreathes by selecting and arranging natural elements into a keepsake.

Goddess Diffuser Blend – Indulgence Room
Interactivity: This gilded, feminine space will feature an ornate vanity that will double as a photo booth, allowing guests to capture their experience.

Poetic cue-cards for the guessing game

Cue for Eternal Fir

Cue for Velvet Earl Grey

Cue for Goddess

Interactive form for answers and sign-ups

Email Journey

The Invite

The Offer