John Jacobs

#NoPretence (Produced Work - Brand Introduction Campaign)

About: John Jacobs is an unpretentious eyewear brand that offers luxury-like eyewear at fair prices for value-conscious buyers. 

Human Truth: People are pretentious on social media.

Idea: An introductory video series that sets the stage for the brand's unpretentious personality. Each video in this series will call out one relatable pretentious aspect of today's social media generation.

Benefit to the Brand: Positioned John Jacobs Eyewear as a thought-leading lifestyle brand that believes in unpretentiousness and absolute transparency.

Brand Manager: Punya Vats Art Directors: Yatin Bhatia and Ayan Mukherjee Copywriter: Sanchayika Mathur

More work for John Jacobs

Planning, preparing, and posting social media content daily.

Team: Ayan Mukherjee, Yatin Bhatia, Punya Vats